Speaking to journalists in Germany during the International Supplier Fair for the Sweets and Snacks Industry (ISM 2018), Mete said they contributed 6 billion 372 million dollars to Turkey’s total export amounted 157 billion dollars in 2017. He added that the association’s exports have grown by 3 percent during the last two years.
“Exports in January are expected to increase by more than 10 percent when compared to last year. This figure is very important for us because it will be cleansed of Euro’s base effect. In order to reach the 2023 goals, we need to expand this performance to general. To reach success, the requests of the prominent figures in this sector should be considered. This is because exporters overcome many difficulties while doing their job,” Mete said.
He noted that the sector increased its exports to 140 countries in 2017, adding that, “Latin countries such as Argentina, Mexico, Venezuela, and Colombia are included in this list. Additionally, African countries such as Togo, Ghana and Niger are among the markets we have increased our export the most. In 2018, we will concentrate our efforts on a regional basis and will show efforts to increase the export in every country.”
The association’s president said that Germany is in the 5th place in total exports of the sector. “Naturally, Germany is a very important market for us as we made 175 million dollars of export to this market in 2017. Turkey is in the top 20 in the world of sugar products. Based on European countries, we are in the top 10 in exports. Our cereal exports to the EU countries increased by 6 percent and reached 742 million dollars while our sugary products increased by 10 percent and reached 433 million dollars. Germany, Netherlands, Belgium and France are our biggest rivals. On price per kilogram, we are a bit behind the EU. Generally, in the confectionary products our price is 2.21 dollars while this price in important countries of the EU is around 3 dollars. In order to increase our price, we need to follow the world closely on this subject. Branding is also very important for us. As an association, we are conducting important studies on this matter in 2018. We will focus on this subject in 2018 and will share this with companies.”